Talent strategies for an intertube world...

In 1993 I was a sophomore in college at USC. I recall walking into our on-campus computer center an open room of long tables and bulky computer screens. My assignment that Spring day was to learn more about the world wide web and report back to my journalism class. It's also the first time I heard the now iconic dial-up ping and buzz. I don't think any of us saw what was coming as a result of this earth shaking advent. Us journalism majors quickly dismissed the lack of tangible qualities with the internet - because you know people would always want the "real thing" in their hands. Whoops. So the first 18 years of my life were without the trappings of the internet. As a two year old, where I was busy making mud soup, my two year old now deftly swiping screens and showing me how to navigate the Ipad. The rate of change continues to touch on nearly every part of lives. This is particularly jarring when it comes to the job market and the platforms whereby employers and candidates now interact. Connecting in an evolving online community requires more than just a keyboard. I learned this the hard way when I recently posted my resume on Myspace. Employers and candidates need direction and strategy. So how do parties compete for screen space and capture the attention of the other in a meaningful way? It's now hard to imagine how employers and applicants once connected given today's internet-driven landscape. Take a listen the following ideacast from HRB. Some insightful takeaways for recruiters and applicants alike.